Salt is proud to collaborate with one of their many Public Sector clients as they seek to hire a new GA4 Web Analytics Specialist to join their team on an immediate starting, Outside IR35 and fully remote operating position.

In this role, you will support in leading and improving their analytics reporting functions within their Digital Product Team, establishing results-led decision making throughout the organisation. Previous experience with GA4 is absolutely essential for this position as well as prior experience working within the Public Sector/Centralised Government space.

Key Role Requirements:

• Proven experience in using/implementing Google Analytics 4 (GA4) across key digital products and websites


• Creation of GA4 dashboards via Google suite of products including Looker Studio.


• Ensure that the Product teams are fully trained on maintaining GA4 dashboards


• Support in consulting the various service areas on what analytics are best needed for their areas and KPIs developed for specific areas


• Provide an accurate reporting structure via Google Analytics 4


• Support with all stakeholder discussions with service areas on various analytics requirements


• Build documentation on how to build GA4 dashboards and training on how to maintain them to wider teams.