Omnichannel Media Buyer (Digital)

Biopharma & Rare Disease

3- Month Contract-to-Hire

Fully Remote

60-80/hr

In this role, you will have the opportunity to work for an exclusive health care tech and services company. This company provides data-driven innovation to their Biopharma partners to transform the world of rare and specialty diseases.

You will be responsible for developing media strategies and plans that deliver against client business objectives across all channels for both HCP and DTP audiences. This will be done through Search (SEM), Programmatic Display/Video/Mobile (including DSPs), Endemic, EHR, Podcasts, Social (Facebook/Instagram/LinkedIn), Native advertising as well as traditional media such as TV/Radio/OOH etc.

Responsibilities Include:

• You will manage day-to-day relationships with multiple ad tech vendors simultaneously while also maintaining strong relationships internally within the Ambit organization
• Lead weekly calls & monthly business reviews for each client, sharing key learnings around performance as well as optimization opportunities that can help improve campaign results
• Monitor campaign results.
• Oversee day-to-day execution of campaigns including but not limited to trafficking creative assets, building targeting segments, optimizing towards KPIs.
• Cultivate relationships with media vendors and key platforms, negotiating I/Os and buys
• Creating post-buy analysis reports highlighting successes/opportunities for future learning
• Perform competitive analysis for clients
• Collaborate with studio team to develop innovative media campaigns solutions supporting client's business objectives and budget

The Ideal Candidate:

• Will have 3+ years of experience in online advertising/media buying role - Agency experience preferred
• Proven success managing large budgets of $1MM per month across multiple brands simultaneously
• Familiarity with the pharmaceutical marketing content approval process (Promotional Review Committee / Scientific Review Committee) and Veeva Vault PromoMats or similar platforms is a plus
• Experience with HealthCare Programmatic DSPs, EHRs, and social platforms including DeepIntent, Lasso, PulsePoint, Optimize RX, Epocrates, RXNT, Doximity, Sermo, Figure1, etc. a plus
• Experience with HealthCare endemic platforms and journals such as Medscape, Springer, Elsevier, etc. a plus
• Experience working with ad tech vendors such as Google Ads (Search Ads 360), DV360, The Trade Desk, Comcast Spotlight etc. required
• Familiarity working with website analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio
• Detail-oriented QA'ing campaigns regularly
• Strong preference for candidates with HealthCare and/ or pharmaceutical HealthCare Provider and Direct-toPatient marketing experience