CRM & Marketing Automation Consultant

Solutions Architect, Digital

3- Month Contract-to-Hire

Fully Remote

$60-80/ Hr

In this role, you will have the opportunity to work for an exclusive health care tech and services company. This company provides data-driven innovation to their Biopharma partners to transform the world of rare and specialty diseases.

As the CRM & Marketing Automation Consultant, you will work closely with internal teams and management to develop and execute automated marketing programs that nurture leads through the sales funnel while increasing customer engagement and loyalty.

Job Description

• You will lead the design and implementation ofSalesforce Marketing Cloud (SFMC), Active Campaign,IQVIAOCE,Marketo or similar platforms for multiple projects,
  • Projects include campaign management, lead nurturing/scoring programs, and dynamic content personalization capabilities using AMPscript/SQL/HTML/CSS.
• Lead CRM strategic thinking from concept, delivery, measurement, and dashboard development, surfacing insights and optimization opportunities on an on-going basis.
• Configure SFMC Email Studio or other application per business requirements utilizing best practices around deliverability, CANSPAM compliance, and working within the chosen application's limitations.
• Leverage platform data extensions within in our clients' environments for storing subscriber profile attributes between MarTech platforms utilizing REST
• API calls or middleware tools like SSJS Core Libraries or mParticle's webhooks functionality.
• Complete the end-to-end process for deploying campaigns within SFMC or other platforms.
• Assist in client CRM platform migrations

The Ideal Candidate

• Will have 5+ years in designing & implementing enterprise-level Salesforce Marketing Cloud (SFMC) Email Solutions (ExactTarget), Marketo, Active Campaign, Eloqua, or other CRM / SMS platforms
• Strong preference for candidates with HealthCare and/ or pharmaceutical HealthCare Provider and Direct-toPatient marketing experience with familiarity in governing PII, PHI and GDPR
• 2+ years of experience in Salesforce Architecture, Design and Development.
• Proficiency in Salesforce.com development including custom objects, workflows, and triggers
• Proficiency in Salesforce.com development environment including Apex, Triggers, Visualforce, Force.com IDE, Migration Tool, Web Services.
• Experience with enterprise integration to Salesforce.com
• Expertise in HTML/XHTML, XML, Java, Javascript, AJAX, SQL, SOAP-based web services, Apex, and SOQL
• Experience with Data migration and ETL tools
• Knowledge of SQL (Oracle / Sybase preferred)
• Knowledge of enterprise systems, CRM, SFA, and ERP a plus
• com developer certification a plus
• Marketo certification a plus
• Experience leading technical teams through all stages of project lifecycles from concept through implementation