Communication Marketing & Engagement Officer

Communication Marketing & Engagement Officer

Posted 2 weeks ago by Job Board - LinkedIn on Linkedin

Negotiable
Outside
Remote
London, England, United Kingdom
I am working with a Public Sector Organisation based in Islington who are looking for a Communication Marketing & Engagement Officer for 3 Months Initially.

The role is full time, to start ASAP and paying up to 523.80 Umbrella per day. The role is in scope of IR35.

Job Purpose

  • You are someone who is curious, enjoys being proactive and finding creative solutions and being an effective storyteller with a learning mindset. You can explain the 'why,' not just the 'what.'
  • With an effective relational approach, you will deliver a marketing, communications and engagement function for the Family Hubs Programme
  • As someone who thinks critically about their audiences and is strategic in their efforts, you will lead on communication and marketing planning and delivery for Family Hubs, as well as monitoring and evaluating the success of our communications and engagement.
  • Equipped with well-rounded skills, you will develop a communication and marketing strategy for Family Hubs and our wider work to support Islington families, and support with ensuring this work is sustained going forward.
  • With a strong attention to detail, you will develop and deliver a range of campaigns, and drive engagement with Family Hub programme, services and mission through information and communications activity

Duties And Responsibilities

  • Lead delivery of the marketing and communications activities and actions associated with the Family Hubs programme and approach
  • Co-ordinate and manage stakeholders and partners in the delivery of marketing, communications and engagement projects from initial scoping and briefing through to evaluation.
  • Provide professional advice and guidance and support partners, providers, and voluntary and community sector to help promote and engage residents with Family Hub / Start for Life services
  • Work with colleagues and delivery partners in the development of a remote/virtual service offer for parents and carers
  • Keep up to date on communication and marketing developments, especially digital/virtual, to ensure the communications activities are responsive to parents/carers, children, and young people's preferred channels.
  • Support the coordination of steering groups that encourage co-production of all marketing and communications development which includes partners, parents, carers, children and young people.
  • Build and maintain excellent working relationships with all stakeholders including parent and carer groups, council colleagues, elected members and partner organisations.
  • Work with a range of stakeholders, including residents and voluntary sector, to design, develop and distribute appropriate material to raise the profile and use of Family Hub / Start for Life services
  • Establish and manage processes for capturing and analysing community engagement information including brand awareness and equality, diversity and inclusion monitoring data.
  • Maintain and actively use expert knowledge and skills on best practice in diverse community engagement, including securing feedback from local communities and stakeholders as well as keeping up to date with national and international policy, legislative and practice developments.
  • Act as a 'single point of contact' for Islington to the national directory of family hubs, influencing and shaping future developments
  • Contribute to the communications and engagement activities for the wider Children's Partnership Board / programme management, as required
  • Work closely with members of the corporate Communications and Campaigns service to make best use of design, media and digital communications services in campaigns and ensure appropriate adherence to corporate guidelines and strategies for branding, digital communications and engagement.
  • Develop, implement and monitor a stakeholder engagement plan and an associated communication and engagement strategy that ensures all families, residents, staff, senior managers and wider stakeholders are fully involved and able to contribute to the success of Islington's multi-agency Family Hub and Start for Life model
  • Develop and implement strategies to a broad range of stakeholders from councillors to NHS colleagues to maximise positive communications coverage for the Family Hubs / Start for Life programme
  • Undertake research and information gathering to understand what colleagues are trying to achieve for their services, understand who the target audience is and what channels and messages are likely to work best.
  • Develop targeted and coordinated communications activities to meet these objectives using appropriate channels, messages, products and materials
  • Put in place evaluation measures to assess the effectiveness of activities and provide feedback on outcomes to managers/leaders through reporting or work with them so they are able to evaluate activities themselves.

Knowledge & Skills

  • You have demonstrable work-based experience or may hold a level 6 qualification and above which evidences competence in relevant marketing or communications disciplines.
  • You engage in continuous professional development
  • You have clear knowledge and understanding of:
  • services and support for children and their families i.e., health, early years and childcare, education, and skills, play and youth work, parenting/family support, safety, and relationship support
  • and can quickly acquire a thorough knowledge of current issues affecting Islington including inequalities.
  • You bring significant experience of communications and campaigns, including on digital and social channels, consisting of:
    • developing and managing social media in a corporate environment as a reputation management and community engagement tool;
    • creating e-newsletters;
    • creating high quality, digital/virtual-ready content; and
    • optimising paid and natural search and paid advertising
Please only apply for this post if you are an experienced Marketing & Communication Officer and available to start on no more than a week's notice.

Thank you

Priyanka Sharma (Eden Brown Synergy)

Eden Brown Synergy is an equal opportunities employer.

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