Detailed Description From Employer:
About Marketing Manager, Business (9-12 months FTC) - London
Overview Of Team Purpose
Business Marketing is a large and diverse team of expert marketers. We provide the Grow London directorate and London Convention Bureau team with comprehensive marketing services. We engage and inspire business audiences to choose London and London & Partners. Our work includes marketing strategy and planning, creative campaigns and 'always on' marketing, lead generation, event collateral, marketing insights and reporting. Target audiences include high-growth London-based companies seeking international expansion, international companies ready to set up in London and event organisers.
Purpose of the role
Supporting the Head of Business Marketing, you will provide marketing services, primarily working on key business activity such as London Tech Week. You will also oversee and manage marketing for London Convention Bureau and manage one marketing executive who supports Grow London & London Convention Bureau. You will produce and deliver marketing plans and high-quality marketing materials. You will ensure all output is on brand with data and audience insights at the heart of everything you do. You will work in a fast-paced and positive environment, to develop and implement marketing and communications plans across a range of reactive and strategically planned opportunities in print, media, events and online. This is a hands-on role requiring strong relationships with stakeholders, partners and supporting delivery teams at all levels.
Key Tasks
- Shape and deliver cross-channel marketing and communication strategies, plans and approaches to meet marketing objectives and targets
- Work proactively and collaborate with wider teams to identify opportunities, generate leads, build awareness and create engagement with the programmes, ensuring that activity is impactful and aligned
- Deliver marketing initiatives and opportunities with key internal and external stakeholders, partners and influencers
- Create content and storytelling, working with content and design specialists where required. This includes impact reports and thought leadership, drawing on the work of the insights team and sector experts
- Collate engaging and effective collateral to meet the needs of target audiences and support the full customer journey through the programmes and an alumni community
- Social media posting and advertising when required (X, LinkedIn and Instagram), working with the wider team to optimise and align
- Collaborate with the Comms team to produce press releases, op-eds and thought leadership pieces, driving media coverage for the business programmes and, by extension, London & Partners
- Create high-impact messaging and collateral (both digital and print) outlining the key strengths of the programmes
- Deliver campaigns and activity on time and within budget
- Drive value – ensure accurate reporting and effective resource management
- Ensure compliance with the grant requirements including branding, impact reporting and evidence for grant claims
- Engage and manage relevant supplier relationships
- Effective use of systems and tools
- Any other reasonable duties allocated by line manager
You’ll have/bring
- Experience delivering impactful, integrated B2B marketing and communication campaigns across multiple audiences, markets, channels and media with demonstrable results
- Project management skills with a track record of delivering on time and to budget
- A customer-first and data-led approach, using audience data to inform activity and achieve goals
- B2B social media marketing experience including planning, posting, advertising, optimisation and reporting
- Excellent writing and editing skills, and the ability to spot a story and write compelling copy
- Strong communication, presentation and negotiation skills
- Commitment to continuous learning and evolving with industry best practice
- Experience working in an agile marketing environment and as part of project teams
- Attention to detail
- Analytical skills
- Strong relationship building and stakeholder management skills
- Competence with performance monitoring tools such as Google Analytics and Hootsuite
- Proficiency in Microsoft Office (especially Excel, Word and PowerPoint) and CRM e.g. Salesforce
- Self-driven and results oriented with a positive attitude and clear focus on high quality outcomes
- Commitment to continuous learning
- Experience working with international audiences and colleagues is desirable
You’ll Get
- To join a fast paced, flexible and inclusive social enterprise
- Hybrid working environment
- 30 days’ holiday in addition to UK public holidays
- Excellent employer pension contribution and Medical Cash Plan
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time. We encourage applications from all sections of the community.
Nice-to-have skills
- Google Analytics
- Hootsuite
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Salesforce
London, England
Work experience
- Digital specialist
- SEO
- Social Media
- SEM / Traffic Marketing
- Project Manager
- Languages
- English