Interim Head of Marketing and Student Recruitment

Interim Head of Marketing and Student Recruitment

Posted 2 weeks ago by Michael Page

Negotiable
Undetermined
Undetermined
Scotland
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  • Interim Head of Marketing and Student Recruitment
  • Higher Education

About Our Client

Our client is a large, prestigious organisation within the education sector

Job Description

Interim Head of Marketing and Student Recruitment (full marketing recruitment cycle, attraction, retention, digital , campaigns and brand/ reputation management). You will need to be strategic in your thinking but will also need to be hands on too as you work closely with key stakeholder both internal and external of the organisation.

Key responsibilities;

Responsible for supporting a change management project to help best deliver a marketing function for corporate and recruitment audiences in collaboration with university stakeholders.

Priority is to project manage and clarify the alignment of the teams working in the corporate and recruitment marketing areas at a point of change for the organisation, in addition to the "business as usual" of delivering outstanding marketing outputs in the corporate and recruitment marketing calendar.

Managing relationships with stakeholders within the Executive team, schools and various campus locations

Line management responsibility will be for leading central team of digital content producers, designers and developers, creating online and print material to attract students and promote the University's mission.

Responsibility for the leadership and management of the University's brand, its key messages and visual identity via the website and other social media channels and events.

Deliver a change management project for marketing by assesses the needs of the various University audiences in corporate marketing and recruitment marketing; and provides recommendations.

Work closely with the Recruitment and Admissions teams and with the Strategy and Planning area to identify insights into market conditions, products, and competition to help drive strategic direction.