Field Marketing Manager

Field Marketing Manager

Contract Duration: 12 months

Location: Reading or London (3 days onsite, 2 days WFH)

Job Description: We are looking for a results-oriented, enthusiastic and creative Field Marketing Manager to undertake a multi-faceted role leading the front line of our field engagement activities. The successful candidate must come with a passion to make a difference, be commercially minded with a proven track record as a business partner to Sales & Business Development, and be adept across the entire marketing mix.

Responsibilities:

• Planning and Execution
• Work within the UK & Ireland Applications field marketing team to plan and manage the execution of marketing campaigns using the full marketing mix to build awareness, generate new business leads or progress prospects through the funnel.
• Support Outbound call campaign execution with messaging and touch plan support and enablement (sales activation)
• Collaborate with Global and EMEA Campaign, Digital, Event and Partner marketing teams, and PR, to agree and maintain a regional calendar of marketing activities.
• Campaign Analysis and Reporting
• Review the performance of regional campaigns across all channels with marketing management. Provide detailed analysis and commentary, make recommendations, and implement changes where necessary to ensure lead and pipeline targets are met.
• Forecast and monitor ongoing lead and pipeline attainment against target and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations.
• Provide sales leaders with campaign reporting and execution metrics.
• Stakeholder Management and Communication
• Form direct and collaborative relationships with your sales stakeholders, ensuring sales priorities are met within all marketing campaigns and activities.
• Work with Business Development and Sales stakeholders to understand regional GTM segmentation and sales plays to feed into campaign planning, segmentation and monitoring.
• Develop and deliver campaign briefings and provide the necessary information and support to the relevant sales reps to ensure success.
• Work closely with Business Development and Sales teams to plan activity, report on campaign performance and obtain feedback.
• Manage third-party vendors and publishers to maximise reach and campaign effectiveness.

Qualifications:

• Marketing qualifications (preferable)
• Minimum 5 years’ experience in the delivery of multi-channel marketing campaigns and events within a B2B organisation. Software, technology and UK Public Sector industry experience is a plus.
• Excellent written and oral communication skills. Business-level English is a must.
• Attention to detail, follow-through and deadline compliance.
• Strong project management skills.
• Experience of working with complex teams and across multiple geographies and cultures.